Plagiarized content is penalized by Google. You must write plagiarism-free content to ensure you are getting the visibility and authority you should get.
You MUST write plagiarism-free content. You should be scared of repeating yourself or stealing content from other people. This cyber-sin is terrible news for your SEO and your online authority.
The whole purpose of content marketing is to promote your brand through value, and if you were to steal that value, even accidentally, then you will come across as a person with nothing new to say.
Beginners writers often don’t realize that it’s a lot easier than they think to plagiarize content. You may be doing it right now without even realizing it, even if you are writing what comes from the top of your mind.
So here is a comprehensive article on how to write unique plagiarism content.
1) Use plagiarism checkers
Plagiarism checkers are an easy way to scrutinize your content and examine whether or not you have committed the deed. Just pop what you just wrote into a plagiarism checker and watch the software do its magic so you don’t have to.
Here are a few suggestions for plagiarism checkers:
- Grammarly
- Plagiarismdetector.net
- Small SEO tools
- Plagscan
- Unichecker
I strongly suggest Grammarly due to its all-around usefulness and great pricing plans.
2) Vary your style every now and then
The style I write depends on who I am writing for. For example, I like writing my blog in a more colloquial, easy-going tone, but I may be opting for a more professional approach whenever writing for customers if that’s what their brand requires.
Writers are people of habit. I remember writing my fiction novel and realizing at the end I used the word “Chuckle” in every single chapter.
Stephen Meyer uses the word “Amazingly” in 5% of all of the opening lines in the Twilight series.
And copywriters aren’t free from this sin either: Joseph Sugarman used the sentence “But wait, there’s more” so much he ended up writing a whole chapter about it in his book, “The Adweek Copywriting Handbook” – which, by the way, every copywriter should read.
The trick? Vary your style. Read, read, read and never forget to experiment with different words and sentence length, as long as you are keeping true to the S.H.I.T. method.
3) Use digits instead of words
Numbers are your friend. Whenever I realize my competition is a million times better than me, I will just write that I can create content that is 1,000,000% better.
You can play with numbers a little. If the plagiarized text says “Ten”, then just write “10”, or vice-versa.
Easy.
4) Rewriting existing content
You know the old school joke, “King Edward died in 1553” can be rewritten as “1553 is the year King Edward passed away?”. Yeah, something like that, but better.
This is how you can ensure you are always writing something fresh, even if you are writing about something that will make eyes roll
| Explanation | Example |
| Rewrite by talking directly with your audience | “There are opportunities to be seized” ➡️ “Seize a new opportunity” |
| Add external research | “People don’t know how to write” ➡️ “According to this study, 10% of people are illiterate” |
| Remove adverbs (-ly words) | “Adverbs serve absolutely no purpose but to water down your text entirely” ➡️ “Adverbs serve no purpose but to water down your text.” |
| Use a descriptive, emotional tone | “Some people make less than $1 a day” ➡️ “Some people in 2021 still live below the line of extreme poverty” |
5) Ensure self-plagiarism doesn’t affect you.
When you write something for a long time, you are bound to repeat yourself, even by accident, even when you vary your style.
The best and easiest way to avoid this? Hire a professional writer to do it for you.
6) Use a quote
A hot tip here: Never forget to give credits to the source for which you have copied the content.
Webdew
Make sure you don’t overdo it (Keep it at a maximum of once per article), but remember, quoting is great. It makes you sound so much smarter with little to no input on your side.
7) Start early!
The best way to avoid plagiarising content is by making sure there is no content to plagiarise, to begin with!
To do this, you need to know how to research keywords pretty well. This article should help you, but before you read that, this is what you should do:
- Pick keywords that have no competition, such as “Tips for content writers to write plagiarism-free content”, or “is Alex Grossi copywriter single?”
- Write content optimized for that keyword.
- And that’s it! Since yours is the only content ranking for that specific keyword, you are going to enjoy a plagiarism-free piece. However, double check it just to make sure.
8) Write in your own personal style
Do you want to write something? Scared that your competition is fierce and you may never make it?
Then just go crazy with it!
Write an article in a completely unexpected POV. Create something that you loathe, and then write why you hate it so much. Create weird, intriguing headlines. Don’t be afraid to be silly and unprofessional, if opportune to do so.
I ensure I stay consistent throughout this whole blog just because I am writing in a way that is organic and natural to me and me only.
Personality is the one thing that makes your content unique. Show the world the best and the worst of the writer that’s sitting behind the computer screen and make sure to write plagiarism-free content in the meantime.
9) Avoid cliches
Put yourself in my boots… whenever you are writing something in the nick of time, you must be clever as a fox to avoid writing something that everyone else can write.
To defeat plagiarism, avoid cliches like they are on fire and your laptop is made of paper.
Every copywriter has a different incubation process, but this is how I make sure I incubate great, plagiarism-free ideas:
- Write your content as normal, and make sure you are happy with it before moving onto step 2.
- Print it out and fold the piece of paper in an envelope
- Seal the envelope and go on with the rest of your day. I strongly suggest doing something that excites you and has you 100% involved with it, such as going to the gym, playing videogames or reading that book you really want to read.
- The day after, go back your content and write the H2 tags, and just the H2 tags.
- Now, rewrite everything else from memory.
- Compare the two pieces and merge them together, only leaving what you think sounds best. If you happened to write the exact same sentence twice, then that is a cliche, and you probably will write that a million more times. Kill it with fire.
- Enjoy your plagiarism free content.
Always check for plagiarism!
This article should give you a comprehensive guide on how to avoid digital plagiarism. Now, all there is left to do for you is write.
Check out my other articles, and consider giving me a call. I don’t mind giving some tips and tricks I learned during my experience as a writer – I’ll even give you a few insights I will never write in these blogs!
